One of the new “companions,” or AI characters for users to interact with, is a sexualized blonde anime bot called “Ani."

Elon Musk's xAI has launched an AI companion named Ani, a sexualized anime character available even in Kids mode. Despite controversies surrounding the company, Musk promotes Ani on his X account, while users express concerns about its implications for youth and relationships.

The announcement of the $200 million contract to xAI comes less than a week after Grok came under fire for sharing antisemitic comments.