New Balance says that beyond footwear and apparel, the two will partner on community-driven initiatives to “create positive change in the lives of young, female athletes.” Editorial Standards ...

Gauff's signature New Balance collection includes apparel and tennis shoes. Her first signature sneaker, the Coco CG1, has been a smash hit thanks to its ability to look good on and off the tennis ...

Ready to elevate your gear without emptying your wallet? Amazon's got you covered with up to 56% off New Balance shoes and apparel.

New Balance and Shohei Ohtani announced their partnership in early 2023, and the two teammates have shaken up the sportswear industry. There have been multiple national and global marketing campaigns.

New Balance is where athletes, fitness enthusiasts and trendsetters have always gone to find new and exclusive apparel, from the aforementioned Essentials pieces to the key lifestyle sneaks that ...

The rumor surfaced following a public exchange between Biles and Gaines about the inclusion of transgender athletes in women's sports.

New Balance’s choice of low-key Kawhi Leonard as a spokesperson was a carefully planned strategy as the company looked to re-enter the athlete sponsorship space. Harry How/Getty Images/Getty Images ...

Stanford star Cameron Brink has signed an endorsement deal with New Balance, becoming the footwear and apparel brand’s first women’s basketball athlete. Brink, a 6-foot-4 forward who prepped ...

The opportunities for our student-athletes to assist in product design and development of the footwear and apparel they will actually wear and compete in will be transformational.” BC athletics has ...

New Balance opens doors to a fresh retail concept at Paragon Shopping Centre. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each ...

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under ...