Southwest Airlines hiked annual fees on its credit cards, but also announced a host of new benefits and other changes.

Starting July 24, 2025, Chase’s Southwest credit cards are adding new benefits but increasing their annual fees.

In one of the highlights of the quarter, Southwest noted that it "launched bag fees with financial benefit exceeding expectations and no negative operational impact." CEO Bob Jordan noted the implementation of bag fees and a basic economy product was an "exceptional operational rollout.