In 2023, Deion Sanders brought Prime Time to Colorado. The Buffaloes were a ratings hit, making a near-weekly appearance in the Top 10 most-watched college football games. More Hall of Fame star power is coming to college football in 2025,

This article was originally published on www.si.com as ESPN Is Betting Big on Bill Belichick’s UNC Tar Heels Being a Television Hit. What still felt surreal a few months ago is finally coming to fruition on the football field—Bill Belichick really is coaching the North Carolina Tar Heels this year.

Amid all the pomp and circumstance that is sure to come with Bill Belichick’s debut as the head coach of North Carolina Tar Heels football, another addition to the pregame festivities has

CHAPEL HILL, N.C. (WTVD) -- Before you know it, college football will be kicking off again, and the Bill Belichick era at UNC will begin with a special visit from ESPN.

North Carolina’s season opener is expected to draw plenty of attention, thanks to head coach Bill Belichick and a marquee opponent in the only game on Labor Day

North Carolina football coach Bill Belichick attended the ACC Kickoff, the league's annual football preview event, on Thursday.

ESPN has announced a special live pregame show for Bill Belichick ‘s much-anticipated North Carolina coaching debut. While it won’t be College GameDay, many GameDay analysts are heading to Chapel Hill on Labor Day to preview UNC’s season-opening game against TCU.

ESPN isn’t waiting for Bill Belichick to call a single play in Chapel Hill. The network is already stacking the deck in his favor, betting big on the Belichick buzz to deliver a “Prime Effect” level of interest for North Carolina football in 2025.