"As we as we kick off phase six with with 'Fantastic Four,' and as everybody knows it ends with 'Secret Wars,'" Feige said.

While Fox had respectable success with 2005 and 2007 Fantastic Four movies (which starred Chris Evans as Johnny Storm pre-Captain America), the former studio saw a Josh Trank directed 2015 reboot completely tank after a full reshoot, grossing only $167M worldwide. This time, it’s different, it’s Feige’s Fantastic Four.

The marketing is making this team feel like a brand in their universe in a unique way that we haven’t seen in many other Marvel films. Like, take this magazine cover that is an advertisement for the movie and features The Thing, of all people, on the cover of Men’s Health Magazine (via DiscussingFilm ):

Three tales of fantastic proportions await in Fantastic Four: Fanfare #3, featuring Ben Grimm's origin, Thing vs Sandman, and Johnny's ego inflation! Fantastic Four: Fanfare #3 hits stores July 23rd, featuring three tales of Marvel's First Family from top creators

First Steps director Matt Shakman has confirmed that the Russo Brothers helmed one of the reboot's post-credits scenes, setting the stage for Avengers: Doomsday. Read on for

The premiere episode of the debut season is a hoot, with the Fantastic Four recalling their origin story before a studio audience during a taping of Dick Clark’s Scholarship Telethon TV show, with the real Dick Clark actually voicing himself. Subsequent installments all carry the authentic Fantastic Four flair.

First Steps has a lot of ground to cover for the Marvel Cinematic Universe’s Multiverse Saga, and a compelling new fan theory suggests that the marketing is just the tip of the iceberg. The movie seems to be all about the Fantastic Four’s fight against Galactus,

What's interesting about The Fantastic Four's place in the MCU, however, is that they are the first official superhero team with matching threads. That pastel blue and four logo is part of their 'get-up and go' gear to don when they're off saving their world,

First Steps,' the studio boss engaged in a free-wheeling conversation with journalists, where he spoke extensively about the stumbles of the post-'Endgame' content boom, why Miles Morales won't be coming to the MCU anytime soon,