Meme stock mania is spreading to a growing number of speculative stocks, underscoring the appetite among retail traders for riskier bets even with the market at all-time highs. Most Read from BloombergTrump Awards $1.

Bloomberg journalists discuss today's biggest winners and losers in the stock market. Listen for analysis on the companies making news on Wall Street.

Despite the huge rally for the stock, there's not any business-specific news pushing GoPro's valuation higher today. Instead, the company has recently gained favor as a meme-stock play -- and some investors are buying up shares in hopes of scoring big returns in a short period of time.

GoPro stock price staged a strong recovery this week as it became a favorite name among meme investors. What next for the GPRO shares?

GoPro (GPRO) shares rallied as much as 70% on Wednesday morning as retail investors on online forums, including Reddit, lit up with enthusiasm for the struggling camera brand. Meme stock enthusiasts went after GPRO this morning as nearly 10% of its float was sold short heading into today.

Bloomberg journalists discuss today's biggest winners and losers in the stock market. Listen for analysis on the companies making news on Wall Street.

Krispy Kreme (DNUT), GoPro (GPRO), and Kohl's (KSS) are some of the names moving as part of the ongoing meme stock rally. Yahoo Finance Markets Reporter Josh Schafer joins Morning Brief with Julie Hyman to examine the latest. To watch more expert insights ...

Kohl's Corp. shares surged nearly 40% on Tuesday in the absence of news on the retailer, a move reminiscent of the meme stock frenzy of 2021. Monitor these chart levels.