Krispy Kreme and Crocs are launching their first-ever partnership with a Croc inspired by a classic glazed doughnut. Slated for release on Aug. 5 in adult sizes, each pair of the limited-edition Classic Clogs comes equipped with customizable icing and sprinkle toe caps.

There is also a way to get a free doughnut from Krispy Kreme if you simply show up wearing Crocs. Here's what to know.

As a result, Krispy Kreme's short interest had increased to 14.2% of shares outstanding, but a higher 26.4% of its publicly traded float, as of June 30. That's a high-enough short interest, especially in a lower-float stock, to cause a big move on a surge of unexpected buying. And it appears meme stock traders happened to target Krispy Kreme today.

Investor enthusiasm faded for the latest meme stocks on Wednesday, with shares in heavily shorted Krispy Kreme and GoPro closing well below their session highs, while Tuesday's investor darling - department store Kohl's - finished sharply lower.

The latest meme-stock frenzy shows that “market psychology and crowd behavior can sometimes matter more than the numbers,” says Capital.com analyst Daniela Sabin Hathorn

Krispy Kreme announced on Tuesday, July 15 the company would be offering customers a deal in celebration of its 88th birthday on July 18.

Conventional wisdom is out the door for some surging stocks as online hordes are bringing back meme stock mania.

The U.S. and Japan struck a trade deal that will see tariffs on Japanese cars cut to 15%. Japanese [auto stocks surged](

Meme stocks may be back on day traders’ radars after donut chain Krispy Kreme (DNUT) soared earlier this week. However, some buyers remain unconvinced. Day traders on Reddit began encouraging each other to purchase “meme stocks” in 2020. These meme stocks mostly consisted of chains like AMC and Bed, Bath & Beyond.

JAB Holding Co., the investment firm behind Krispy Kreme Inc., signed a lease at a new 1,002-foot-tall tower on Manhattan's Fifth Avenue. The firm has signed a lease to occupy the 11th floor at 520 Fifth Ave.

On July 23, Krispy Kreme and Crocs revealed their first-ever collaboration: limited-edition Krispy Kreme x Crocs Classic Clogs. The brands, both known for their hole-filled products, have used the aesthetic of Krispy Kreme’s shops as inspiration for the whimsical shoe.