Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart.

Over the years, Target has employed a very customer-friendly policy in which the store would offer price matches on other retailers. However, Target will soon be ditching that policy. Target's current policy allows customers to request price matches on identical qualifying items sold by competitors

After more than a decade, the retail giant is ending its guarantee to price match products sold for less at Amazon and Walmart.