Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming ...

Twitch viewership grew 6% to 1.9B hours watched in January 2024. Esports, GTA VI anticipation and Palworld's launch sparked growth.

Over 100 streamers will compete in IShowSpeed's Fortnite tournament, which will have a 100,000 USD prize pool. Here's ...

According to the Twitch 2024 community recap, viewers watched 20.35 billion hours on the live-streaming service. A forthcoming book explains why.

After viewership was down nearly 20% earlier this season, the NBA has bounced back, with the NBA on ABC a big reason why.

The NBA Finals closed out its battle between the Indiana Pacers and Oklahoma City Thunder with the most-watched game the tournament has seen in six years.

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

Viewership of livestreaming channels across Twitch, Kick and more platforms is up 10% from last year, per a new report.

The reasons behind the NBA's declining viewership are likely complex and multifaceted, including advertising, accessibility and play style.