Target will stop matching prices of Walmart, Amazon originally appeared on Bring Me The News. Target will stop price matching identical items sold for less by its biggest competitors, Walmart and Amazon, later this month.

Target is ending price matching of products sold for less at its competitors' stores and websites. For 12 years, Target customers who found a product that was sold for less on Amazon or Walmart's websites could request to buy the same product that was sold at a Target store at the lower price.

Over the years, Target has employed a very customer-friendly policy in which the store would offer price matches on other retailers. However, Target will soon be ditching that policy. Target's current policy allows customers to request price matches on identical qualifying items sold by competitors