Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

Say it with us now: everything is an ad network! Plus, Publicis is doing A-OK and Substack is changing its tune on ...

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace ...

Given the complexity of the topic, the ANA enlisted the help of its outside legal counsel, Venable LLP (which, fun fact, also ...

The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are ...

This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its ...

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...