"KPop Demon Hunters" is breaking records for Netflix. Industry analysts say the streaming giant should double down on family animation — and K-pop.

KPop Demon Hunters was released on June 20, and while it scored a pretty modest debut of 9.2 million views, it pulled in a massive 25.8 million views for the week of July 14 to July 20, according to Netflix's own data. That's up from the week before (24.2 million), and up from the week before that, too (22.7 million).