As Mahendra Singh Dhoni secures legal ownership of his iconic nickname, brand marketers, lawyers, and ad creatives weigh in on what this means for the future of celebrity IP in India ...

The official account shared an image of Cristiano Ronaldo, David Beckham, and Son Heung-min, sporting their iconic number 7 jerseys for their national teams.

After actors, it’s now the cricketers who are suffering from an overload of brand associations. Their credibility will ...

Instagram is now a defining arena for cricket’s superstars. Fans do not just watch them bowl and bat—they track their gym routines, luxury travel, pets, and personal escapades. A few still dominate ...

Nexus Zone Corporate Communication Pvt. Ltd, has grown to work with some of India biggest brands and government departments.

Virat Kohli's recent Rs40 crore investment in Agilitas is an example of how India's cricket icons are keeping themselves ...

India are all set to face off against England in the fourth Test of the five-match series. The encounter will be contested at ...

Virat Kohli: The Relentless Architect of Modern Indian Greatness originally appeared on Athlon Sports.

RCB overtakes CSK & MI to become IPL's richest team in 2025, valued at $269M, driven by their maiden title win.

Videos of the revamped Hummer have gone viral across social media platforms. The vehicle now features striking artwork ...

Enjoying time out with his family since the conclusion of CSK's disappointing IPL season, MS Dhoni took blessings at the ancient temple situated in Ranchi.

Nearly five years after retiring from international cricket in 2020, Mahendra Singh Dhoni continues to prove that legends don’t fade — especially when it comes to brand power. Once celebrated ...