HYBE is officially in the building—literally. The company behind BTS, ENHYPEN, and others just opened its first-ever immersive experience in the iconic “brick building” at Parque Bicentenario in CDMX.

HYBE Latin America is making waves with the launch of reality TV competition, 'Santos Bravos,' and deals with Daddy Yankee ...

Santos Bravos is the name of both the project and the final group that will emerge from it. This initiative marks HYBE’s ...