In the book "The Founders" author Jimmy Soni wrote that in 1995, when Elon Musk and his brother Kimbal founded the online business directory Zip2, the future Tesla ( TSLA) chief executive would sleep ...

Just 26 percent of survey participants still have a somewhat or very positive view of Tesla. But 39 percent have a somewhat or very negative view of the company, with just 14 percent being unfamiliar ...