Consumers are navigating an always-on world where discovery and decision-making take place simultaneously. Attention is ...

Traditional marketing funnels are collapsing as consumer behaviour becomes unpredictable. The modern marketer is constantly ...

The Shein India app has crossed two million downloads in just six months, showcasing a strong resurgence in the fast fashion ...

Microsoft is expected to endorse the EU's AI code of practice while Meta criticizes the guidelines, citing legal ...

The Board of Control for Cricket in India made significant revenue in 2023-24. The earnings totaled INR 9,741.7 crore. The ...

Farmley, the healthy snacking brand, anticipates its revenue to almost double, reaching Rs 600-700 crore in the current ...

Consumers are spending more time on emerging media platforms and formats such as OTT, audio streaming, news sites, and ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience ...

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

Content moderators at TikTok Germany are protesting layoffs linked to AI replacement plans, raising alarms about user safety ...

Shoppers Stop Ltd has reported a reduced net loss of Rs 15.74 crore for the first quarter of 2025, showcasing a revenue ...