The US paper and packaging industry can manage tariff disruption with strategic IT investments to improve operational ...

Learn how supply chain AI is helping the Mercedes-AMG PETRONAS F1 team reduce costs and improve supply chain resilience.

Learn how CPG companies can manage the US Food and Drug Administration's phaseout of artificial and synthetic food dyes.

In the G2 Summer 2025 Grid Reports, SAP Sales Cloud received top rankings among enterprise CRM and mid-market CRM vendors.

Learn about tariffs and the semiconductor industry and how high-tech companies can mitigate the impact of unpredictable, disruptive events.

Helena is a Director with the High Tech Industry, specializing in the semiconductor segment. She leads go-to-market strategies that align SAP’s portfolio of advanced technologies — including AI, ERP, ...

Amanda is the Global Industry Marketing Lead for Retail at SAP. Driven by a passion for problem-solving and understanding customer needs, she is committed to assisting brands in delivering outstanding ...