Uber’s New Feature Is a Game Changer for Women Riders and Drivers originally appeared on Parade. Uber is giving women across the U.S. more say in how they ride. On Wednesday, the ride-share giant announced a new feature called " Women Preferences ," designed to give women riders and drivers more control, comfort, and flexibility.

“For the first time in the U.S., we’re launching Women Preferences—features designed to give women riders and drivers more choice, more confidence, and more flexibility when they use Uber,” said Camiel Irving, Uber’s vice president of U.S. and Canada operations, in a release Wednesday.