Alabama's Ryan Williams is officially a Nike athlete after a stellar freshman season that saw him become a college football star.

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

The latter, he believes, is well supported by effective marketing and the many athlete endorsements it's managed to collect. Fourth-quarter tailwind ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Memphis Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike, according to Nick DePaula of ESPN. The 39th pick joins a star-studded ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead Provided by Dow Jones Mar 20, 2025, 5:21:00 PM ...

Waks said the private third-party stream for athlete endorsements, which includes brands like Coca-Cola, Nike, and even the local sandwich shop, is unlimited. "It's an exciting time," he said.