Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Scottie Scheffler made it known this week that there's more to life than just winning golf tournaments. During his press ...

Caitlin Clark took a lighthearted dig at Under Armour athlete and WNBA All-Star rival, Kelsey Plum. The LA Sparks guard shared photographs from her time at the All-Star weekend on Instagram.

Alabama's Ryan Williams is officially a Nike athlete after a stellar freshman season that saw him become a college football star.

The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That ...

Nike released the Nike A'One, which is the first-ever signature shoe for WNBA star A'ja Wilson, in May. The two-time WNBA MVP has won two consecutive WNBA titles and the Defensive Player of the Year ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Top 5 richest basketball players of all time have created empires worth billions through historic brand deals and ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Olivia Smith, a 20-year-old forward, has made history by becoming the first female footballer to secure a £1 million transfer ...

With presence in more than 190 countries worldwide, NKE leverages its iconic branding, innovation-led product development and ...

Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.