(Reuters) -Shares of retail favorites Opendoor Technologies and Kohl's resumed their rally on Thursday, fueled by continued meme stock euphoria and broader markets hitting record highs. Opendoor Technologies,

Opendoor stock was up 18% in Thursday's midday trading. Shares of Kohl's were also higher, trading up by 8% at the time of publication.

Kohl's has faced tepid sales growth as it struggles to attract budget-conscious shoppers still hurting from elevated inflation. In May the retail chain, which has roughly 1,100 stores around the U.S., reported a fiscal first-quarter loss of $15 million and that net sales fell more than 4% from the year-ago period.

Kohls, the long struggling generalist retailer, saw trading halted after the open after the stock jumped more than 100% in pre-market trading.

The latest so-called meme stocks are the department store Kohl’s, which has surged this week, and the online-based real estate company Opendoor Technologies, which has skyrocketed this month. Both companies have been struggling in their respective sectors.

Individual investors are flocking to social media to cheer on a new group of oddball stocks and squeeze the short sellers; ‘Let’s goo!!’ says Hot-Ticket9440.

Shares of Kohl's ( KSS 36.04%) were soaring today after the ailing department store chain became the latest stock to get the meme treatment, following in the footsteps of Opendoor Technologies ' meteoric rise in recent weeks.

Conventional wisdom is out the door for some surging stocks as online hordes are bringing back meme stock mania.

Shares of Kohl’s Corp briefly doubled in value on Tuesday, as retail traders piled into the U.S. department store chain’s stocks and options, making it one of the most actively traded stocks on retail trading platforms.

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