AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience ...

Today, marketers can generate storyboards, write scripts, mine consumer insights and more with AI. The role of human ...

Indian cinema is recovering well, driven by good content. Brands are using authentic outdoor campaigns to connect with Gen Z.

Flipkart introduces Advertise Now, Pay Later (ANPL), a solution addressing sellers' concerns about upfront advertising costs ...

ZEEL's rebrand to 'Z' signals a major shift towards becoming a content-tech powerhouse, aiming for enhanced profitability and ...

Indian cinema is experiencing a strong resurgence, moving from pandemic-era doubts to robust box office collections. Recent ...

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

Burberry reports a 1% dip in first-quarter comparable sales, surpassing analyst expectations of a 3% decline, indicating ...

Marketers are focusing on real-world engagement to connect with Gen Z. This generation values authenticity and questions ...

PepsiCo's international convenient foods saw a 4% organic revenue increase in Q2 2025, driven by strong performances in India ...

Shoppers Stop Ltd has reported a reduced net loss of Rs 15.74 crore for the first quarter of 2025, showcasing a revenue ...