Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

Say it with us now: everything is an ad network! Plus, Publicis is doing A-OK and Substack is changing its tune on ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% ...

Given the complexity of the topic, the ANA enlisted the help of its outside legal counsel, Venable LLP (which, fun fact, also ...

The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its ...

The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace ...

The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are ...

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...