Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% ...

Say it with us now: everything is an ad network! Plus, Publicis is doing A-OK and Substack is changing its tune on ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Given the complexity of the topic, the ANA enlisted the help of its outside legal counsel, Venable LLP (which, fun fact, also ...

The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are ...

This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace ...