Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

Cancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May ...

How rebranding from Vaco Holdings to Highspring allowed this consultancy to streamline both its offering and branding.

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.